I'm looking at a new bag of Haines t-shirts from Target. My old ones are not so white anymore and they've shrunk a bit too much, so I bought a three-pack. No big deal. But wait!
Some genius at Haines has had a brainstorm. I'm not against brainstorms. I think tagless technology has changed the world for the better. It's so good, in fact, I don't know where Haines goes from there. But that has not stopped the Haines brain-trust. Just check out their new innovation: a resealable bag. (Feel free to pause for a moment of head-scratching befudlement.)
I have not done a formal survey, but I'm willing to bet that I'm not far from the t-shirt mainstream. When I buy new shirts I pull them out of the bag, and then throw away the bag. I mean, I've got a dresser to put my clothes in. I don't think I would use one shirt and then stash the other two for later. In fact, there's something vaguely hobo-ish about that concept. Or maybe it's the kind of thing your defense lawyer drops off before your trial starts.
The whole bag thing seems like just a silly way to add some value to their product, while actually doing nothing significant. It's just so misguided that it's laughable. I genuinely wish that other companies thought so much about their bags, though. Some products could benefit from the tremendous strides made in resealable-bag technology. Like, say, potato chips and bread. Or beer. (Just kidding. I can't believe you've read this whole thing.)
Some genius at Haines has had a brainstorm. I'm not against brainstorms. I think tagless technology has changed the world for the better. It's so good, in fact, I don't know where Haines goes from there. But that has not stopped the Haines brain-trust. Just check out their new innovation: a resealable bag. (Feel free to pause for a moment of head-scratching befudlement.)
I have not done a formal survey, but I'm willing to bet that I'm not far from the t-shirt mainstream. When I buy new shirts I pull them out of the bag, and then throw away the bag. I mean, I've got a dresser to put my clothes in. I don't think I would use one shirt and then stash the other two for later. In fact, there's something vaguely hobo-ish about that concept. Or maybe it's the kind of thing your defense lawyer drops off before your trial starts.
The whole bag thing seems like just a silly way to add some value to their product, while actually doing nothing significant. It's just so misguided that it's laughable. I genuinely wish that other companies thought so much about their bags, though. Some products could benefit from the tremendous strides made in resealable-bag technology. Like, say, potato chips and bread. Or beer. (Just kidding. I can't believe you've read this whole thing.)
1 comment:
So, were the t-shirts tagless? Was the 'tag' in fact silk-screened onto the inside of the shirt?! Isn't that f-ing brilliant?! Frankly I can't believe I read the whole thing either...
JMK
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